Creating posts
The post is the platform-agnostic container — create one, give it a title and workflow properties, then write per-platform content in variants.
Platform variants
One variant per platform per post — each with its own content, posting account, platform options, schedule, and publish status.
Twitter/X threads
The variant's content is the opening tweet; add follow-up tweets and WriteMars publishes them as chained replies, in order.
Media and attachments
Attach publishable images to LinkedIn and X variants, and keep non-image files with the post for team context.
Comments, notes, and activity
Co-edit posts in real time, discuss them with your team, keep internal notes, and audit every change through the post's activity log.